It was a seductive idea, but it didn’t work as well as Amazon had hoped. Why The Famous Two-Pizza Teams Didn’t Work So Wellįor instance, Working Backwards explains why Amazon now puts much less emphasis on its famous two-pizza teams. It gives a blow-by-blow account of why Amazon arrived at the process, including what went wrong along the way. But the book is not just a tale of triumph and how wonderful Amazon was or is. Working Backwards explains the process in detail. But along with SRI’s NABC’s process, it is one of the best. The PR/FAQ and the metrics are reviewed by a high level committee that decides whether to proceed and, if so, how much resources will be assigned to the proposal.Īmazon’s PR/FAQ is not the only effective strategic planning process for the digital era.
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